MLB and it's inept marketing

[ghostrunner]

October Gonzo.

http://octobergonzo.mlblogs.com/

Who is this schmuck? Why do I care? The comments on the blog are scant, so obviously not many people do.

The TV commercials feature this guy writing on a laptop at his desk, writing about baseball. Not playing it. Not watching it at a bar. Not at a friend's house. But at home, by himself, on his computer. Let's leave aside this resemblance to my situation for the moment. How does this make anyone excited about baseball? I'm willing to entertain the idea that the NFL is somehow more exciting than baseball to the average joe six pack (wink), but you're marketing team doesn't have to concede the idea.


And what's with the gonzo thing? The graphic with the red splatter paint leads you to think there's some association with or an attempt to emulate Hunter S. Thompson. But the blog couldn't be more vanilla and free of controversy. Here's the latest post:

This just in: The Phillies just beat the Brewers, 6-2, to clinch the National League Division Series, which means we have ourselves an NL Championship Series matchup that's full of intrigue.

You have to like the Phillies, who took over their division in September and kept the momentum going the first week of this month, but the Dodgers have an intriguing mix of offense, defense and pitching with the master, Joe Torre, calling the shots.

So who's going to take this NLCS and in how many games?

Let me hear your thoughts.

You have to like the Phillies.

[cards2468]

Whatever it is MLB is doing seems to work tho, MLB is probably at it's peek of popularity within the past 15 years

[ghostrunner]

Whatever it is MLB is doing seems to work tho, MLB is probably at it's peek of popularity within the past 15 years

I think they've made a lot of good decisions unrelated to marketing. The wild card first and foremost, then interleague and making a bigger deal out of the draft.

I'll give them credit for the World Baseball Classic, which is a promotion of a sort. But their rules regarding blackouts have been a little counterproductive. Thats supposed to be changing next year, which is nice. They used to be a little tight with fan blogs and their usage of logos and images. I'm not sure, but that may have changed.

[StatmanCrothers]

i think we should start our own gonzo thread.

we'll show em.

i'm going to start it up now.

[StatmanCrothers]

i think we should start our own gonzo thread.

we'll show em.

i'm going to start it up now.

http://gatewayredbirds.com/forum/viewto ... =1&t=31290