Light Beer Slogans

[Popeye_Card]

"Superior Drinkability". Since when is "drinkability" (which I'm pretty sure is a made-up word) a good thing? If I were going to use the word "drinkable", it would be something like this: "Hey, how's that beer?", "Meh. It's not very good, but drinkable I guess."

"More Taste". I'm sure that a cow pie has more taste than a bottle of water. I don't want to try it to find out.

"Taste as cold as the Rockies". How does something taste cold? Cold is a relative measure of temperature. And how do the Rockies taste? I haven't picked up a rock and licked it, but it doesn't look very appealing. Maybe the rocks taste like beer?


So if I'm a light beer consumer, desperately trying to choose, how do I go about doing it? Well the ol' Coors tastes as cold as the Rockies, but the Miller has more taste. But what good is all that taste if I can't drink it? Life is full of tough choices.

[Radio_Bugtussle]

Light beer, schlight beer.

Gimme a Guinness!

[Cronos]

I will say that the "More taste" advertisment for Miller Lite is an example where more taste definitely does not translate to better taste.

[Arthur Dent]

"Superior Drinkability". Since when is "drinkability" (which I'm pretty sure is a made-up word) a good thing? If I were going to use the word "drinkable", it would be something like this: "Hey, how's that beer?", "Meh. It's not very good, but drinkable I guess."

I had assumed that this is exactly what they meant. Something like, "it's not too bad. You probably won't grimace drinking this." Light beer doesn't really make much sense. It's nothing like diet soda as it still has like 100 calories per can. What's the point?

[tscards]

everything else is just a .... lite (or is it light)

[Popeye_Card]

"Superior Drinkability". Since when is "drinkability" (which I'm pretty sure is a made-up word) a good thing? If I were going to use the word "drinkable", it would be something like this: "Hey, how's that beer?", "Meh. It's not very good, but drinkable I guess."

I had assumed that this is exactly what they meant. Something like, "it's not too bad. You probably won't grimace drinking this." Light beer doesn't really make much sense. It's nothing like diet soda as it still has like 100 calories per can. What's the point?

Yeah, I don't really get that. If you grimace drinking beer, then maybe beer isn't the drink for you. There are plenty of alternatives to get you drunk.

A normal beer (Budweiser at least) is what, 150 calories? At least you're shaving off 50 calories per beer.

[JCShutout]

"Superior Drinkability". Since when is "drinkability" (which I'm pretty sure is a made-up word) a good thing? If I were going to use the word "drinkable", it would be something like this: "Hey, how's that beer?", "Meh. It's not very good, but drinkable I guess."

I had assumed that this is exactly what they meant. Something like, "it's not too bad. You probably won't grimace drinking this." Light beer doesn't really make much sense. It's nothing like diet soda as it still has like 100 calories per can. What's the point?

Yeah, I don't really get that. If you grimace drinking beer, then maybe beer isn't the drink for you. There are plenty of alternatives to get you drunk.

A normal beer (Budweiser at least) is what, 150 calories? At least you're shaving off 50 calories per beer.

If you really want to save calories when getting drunk, just drink some everclear.

[Popeye_Card]

"Superior Drinkability". Since when is "drinkability" (which I'm pretty sure is a made-up word) a good thing? If I were going to use the word "drinkable", it would be something like this: "Hey, how's that beer?", "Meh. It's not very good, but drinkable I guess."

I had assumed that this is exactly what they meant. Something like, "it's not too bad. You probably won't grimace drinking this." Light beer doesn't really make much sense. It's nothing like diet soda as it still has like 100 calories per can. What's the point?

Yeah, I don't really get that. If you grimace drinking beer, then maybe beer isn't the drink for you. There are plenty of alternatives to get you drunk.

A normal beer (Budweiser at least) is what, 150 calories? At least you're shaving off 50 calories per beer.

If you really want to save calories when getting drunk, just drink some everclear.

Well not even thinking of it in the "getting drunk" sense. If you consume a six pack at home per week, switching to light from regular would save you 15,600 calories per year. And it's not really like choosing diet soda over regular, where you are still concerned about the artificial sweeteners.

I can't believe I'm trying to make an argument for light beer here when I haven't bought a light beer in several years.

[cards2468]

I completely agree with the original post. "Superior drinkability" What the hell? Does anybody drink for taste anymore???

[Maclowery]

It's catering toward the crowd it needs to. People that don't want to taste a strong beer, or god forbid injest calories.

Whenever someone orders light beer from me, I just have a hard time not saying "Why ___in bother, dude? You want a buzz? You want something that tastes good? Neither? Just get a damned water then!"