the iPhone idiot.

[clevername]

the moron in the iPhone commercial who said he had to carry 4 things before he got his iPhone. Had his cell phone, another phone just to text people, his mp3 player, and some other stupid thing I can't even remember because my brain is melting from his stupidity.

Who honestly carries one phone for making phone calls and another phone just for text messaging?

Has the whole world gone mad?

Should this guy really be representing your product, imacpodphonetoastercarairplane?

[thrill]

I think he was referring to something like a blackberry for txt and email and a cell for calls. Not that uncommon, but still unnecessary.

[clevername]

I'll admit to knowing next to nothing about all the Blackberry madness, but doesn't the thing also function as a PHONE?

[thrill]

I'll admit to knowing next to nothing about all the Blackberry madness, but doesn't the thing also function as a PHONE?

Yeah but it sucks. You're right that it is redundant, and if it was such a big deal to this guy to have all of his devices with him and not just use the black berry, he shouldn't whine so much.

[haltz]

I thought he meant a sidekick, or whatever those things are called.

Before I got an iPhone, I carried a ti-83, a full-size calendar with a pencil taped to a piece of string, a Flava Flave-style clock, an iPod, a phone, a ps3 and the actual Internet around with me. The Internet was heavier than you might imagine.

[TheoSqua]

My cousin carries around a phone and another phone for texting because his mom disabled txt messaging on his phone, so he bought a virgin mobile phone for texting.

But yeah, the whole convergence thing is so 3 years ago.

I had a t610 that could do all that stuff like ages ago. And my k700 could play MP3s 2 years ago.

[StatmanCrothers]

he's not a real guy, right?

[clevername]

he's an iGuy.

[ghostrunner]

This is what I call the flashlight treatment. Those ads for the stick on wall lights that came out years ago made it look like carrying a flashlight was a big hindrance on your mobility, or it would hit you in the head when you reached for it off the shelf. No such worry with stick-on lights.

Pringles did the same thing. One of their commercials showed this guy making a miserable mess trying to extract potato chips from a paper bag. They went all over his lap and made him all greasy, and he looked very perturbed by it. With Pringles though - look how easy? They just slide right out the can.

The people behind the Perfect Pancake appliance also employed this strategy. They made your average skillet look unwieldy and prone to tragic pancake batter accidents. The Perfect Pancake, though, made perfect pancakes every time.

So Apple makes it sound like you had to carry around a mule and a gunnysack just to get through your workaday life. I find it hard to complain though, because when I worked there I bought company stock for $12 a share, and if things keep up like they are now I'm going to be able to retire and buy a small island with on those. Of course, it'll drop at some point, but it's nice to have one financial decision of mine work out well for some period of time.

[Arthur Dent]

This is what I call the flashlight treatment.

LOL.

Usually, this style of ad is reserved for light night quick fix products. I think they assume anyone watching TV in the middle of the night is lazy as they assume anyone watching in the middle of the day is unemployed. Strange to see a company like Apple use this technique.