The Beer Thread

[cards2468]

In other beer news, I read Natural Light will be getting its first national advertising campaign in 25 years-reflecting the main stream beer market shift to sub-premium beer.

You mean how every college kid feels that they must buy this canned piss because they can't cough up an extra nickle for something not as bad?

[JL21]

In other beer news, I read Natural Light will be getting its first national advertising campaign in 25 years-reflecting the main stream beer market shift to sub-premium beer.

You mean how every college kid feels that they must buy this canned piss because they can't cough up an extra nickle for something not as bad?

No, that's something very different from what's being referenced.

College kids buying cheap beer isn't a market shift.

[cards2468]

In other beer news, I read Natural Light will be getting its first national advertising campaign in 25 years-reflecting the main stream beer market shift to sub-premium beer.

You mean how every college kid feels that they must buy this canned piss because they can't cough up an extra nickle for something not as bad?

No, that's something very different from what's being referenced.

College kids buying cheap beer isn't a market shift.

It seems like there was a time when college kids still bought cheap beer, but something better than Natty light

[JL21]

Cheap beer is cheap beer. For my oldest brother who went to college in the early 80's, it was Schlitz. For my middle brother ('88 to '93), it was Hamm's and Natty Light and MIlwaukee's Best. And for me ('94 to '98), it was Keystone and Natty Light and Milwaukee's Best.

Picking a better [expletive] cheap beer out of a multitude of [expletive] cheap beers is like trying to pick the skinniest kid at fat camp. Most college kids are going to drink whatever is cheapest and most abundant. Whether or not those choices are better than Natty Bumpo is 100% a matter of subjective opinion.

What this "market shift" thing refers to is the multitude of hipster douchebags who enjoy the irony of drinking a beer that's considered retro and crappy or whatever.

[robbotis]

During college it was Milwaukee's Best or Busch Light.
If we had big money we'd get the Busch Light keg for $65.
Otherwise, it was the Beast for $55.

[Richie Allen]

Picking a better [expletive] cheap beer out of a multitude of [expletive] cheap beers is like trying to pick the skinniest kid at fat camp. Most college kids are going to drink whatever is cheapest and most abundant. Whether or not those choices are better than Natty Bumpo is 100% a matter of subjective opinion.

I agree. During college, it was all the way to the left of the cooler at the stores where I bought beer. I never wandered past the Wiedemann's. At Southern, in the early 80s, it was Drummond Brothers. I think it was $1.99 a case.

[Freed Roger]

remember this one?


this was my canned beer staple


natural light was considered a premium beer to me. Bud light in a can was only for spec occassions or the fabulously wealthy.

...showing my age here, but the frat house I lived in had beer on tap 24/7. only about 12 guys lived on the premises 50 at the school, but on average we put away a keg a day-or hundreds per semester Thinking back, the thing that strikes me as odd is that it was all done on credit- using a markup sheet honor system. The bill racked up (all on a credit tab) at Westport Liquors (which seemed to always have a brethren on staff) was legendary -even for cheap beer.

anyhows -we'd do sociological experiments and nobody could tell the diff on what cheap beer was on tap. Bud light = nat Light = coors light = etc. In mass quantities and thru skunky lines it all tasted the same.

[AdmiralKird]

Milwaukee's Best Light is probably the worst thing I have ever tasted.

[Radbird]

Minnesota's finest:


And let's not forget:

[Leroy]

Milwaukee's Best Light is probably the worst thing I have ever tasted.

I agree with that, and I can drink some pretty bad beer.